You are in your late 30s, 40s or early 50s. You have lived a charmed life; you have a lot to be thankful for.

  • You have suffered through some leadership career setbacks – but (knock on wood) you have successfully ‘traversed’ turbulent business waters and made smart/strategic career moves
  • You have a few ‘sandwich generation’ issues (elder care and saving for tuition), but nothing major
  • You have a supportive spouse/significant other
  • You have traveled (for business and leisure); you have some interesting hobbies and some nice ‘toys’

So, why are you thinking:





Instead of helping clients find their next opportunity as a result of a downsizing – for the last few months I have been working with clients on developing strategies for ‘WHAT’S NEXT?’.

Fifteen years ago, Tom Peters authored a groundbreaking book outlining the need to establish a personal brand. Peters predicted that in the years to come, we would all need to differentiate ourselves from others doing the same type of work and we would use that differentiation to compete on a global stage.

Because of Peters’ and others work on this subject, I no longer receive blank stares when I ask potential clients to describe their personal or leadership brand.

What is interesting – is to note their reaction when we discuss the need to rebrand as part of their ‘WHAT’S NEXT?’ strategy.

Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors.”

Here is a framework for you to consider when it’s time to rebrand your leadership career.


You will note that this model has a loop back to the beginning. You do need to periodically update your current leadership career brand and to also to consider rebranding to signal a new focus or avenue of pursuit.

Good luck!

Questions for you to consider:

  • What is your Leadership Career Brand?
  • Are you contemplating career changes in the next couple of years?
  • Do you need to start the process of rebranding – now? 

© All rights reserved.


Christine M. Glasco consults to company executives, business owners and non-profit leaders on career management/career transformation and strategic leadership development solutions.  To request a complimentary copy of Five Tips to Transform Your Executive Career  and to receive Who Needs a One Page Career Plan? You Do!   go to:   Email:  Phone:  1.940.367.0837  

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6 Responses to When Is It Time To Rebrand Your Leadership Career?

  1. Bob Walton says:

    Right on the mark. I’m in the process of rebranding as we speak, and fit the profile above. Following the roadmap in the diagram in this posting, I discovered that the three elements I enjoyed most in the work I have done to date also are what I am ‘best’ at and present me with the means of differentiating me in the marketplace by combining them into an integrated offering.

    The next steps in my journey? Rebrand, relocate, engage in as visible a profile as possible in my new location to lay the foundation for new business, see how the market responds…and be ready to adapt!

  2. […] told me that he noticed the following trends in what I call the ‘employability probability’ of those who experienced long-term […]

  3. […] However, just when you think you have this leadership brand thing figured out… you should ask yourself: “do I have the right brand and is it time to rebrand?” […]

  4. […] is he describing his personal brand?  Does he need to rebrand after being out of work for over a […]

  5. […] However, just when you think you have this leadership brand thing figured out… you should ask yourself: “do I have the right brand and is it time to rebrand?” […]

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