John is not my first client who didn’t have a clue about developing a strategy for approaching the marketplace, marketing his candidacy, or for successfully approaching a job interview.

I am always amazed when I coach a successful leader in transition, or someone who wants a promotion, or someone who wants to secure a bigger role in a new company and I find that they have not thought through and planned for the outcome they want to achieve and they do not have an interview strategy!

If a leader is in a sales role, he/she would not approach a meeting with a potential client without developing a strategy.  If a leader is in operations, he/she would not approach a negotiation or announce a new innovation without having a well-crafted strategy.

The same should hold true for job seekers who are looking for their next opportunity.

When designing a strategy for becoming the ‘winning’ candidate, you need to consider:

  • What’s my intention?
  • How can I best showcase my competencies for this role?
  • Who besides the interviewer do I need to communicate with concerning this potential role? (Networking contacts, others in the organization, industry influencers)
  • What do I want to happen before, during and after the interview?
  • What do I want the interviewer to know about me and my suitability for this role?
  • What action do I want the interviewer to take as a result of the interview?
  • What do I want the interviewer to remember about me?  How can I ‘stand out’ from the rest of the candidates?
  • What’s my end target or goal?
  • What do I want to find out about the interviewer, the role, the organization?

I recommend that you complete a one- or two-page Interview Strategy Worksheet to consolidate all of your information in one place (even though you will have imbedded links and additional backup materials). This worksheet should be the repository for high-level information, including:

  • A place for you to define your objectives for the interview.
  • Your 60-Second or 90-Second Commercial (customized for this role).
  • Relevant research about the company that pertains to the role you are seeking or that applies to the company’s customer base, innovations, sales strategy, etc.
  • Main points and career stories (competencies, background, experience) that prove your match with the position accountabilities.
  • Questions for the interviewer.
  • Relevant network connections for you to contact before or after the interview.
  • Key points summarized from your 100-Day Onboarding Plan.
  • Concerns you expect the interviewer might have about your candidacy and your responses.

Click here to download the Interview Strategy Worksheet.  Completing the worksheet will help you develop the information that will become the platform for your strategy.

If you take the time to design a strategy for upcoming interviews, you will find that your performance will improve, you will be less nervous and you might just the person who receives a great job offer.

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© All rights reserved.

Christine M. Glasco, Career Coach – consults to company executives, business owners and non-profit leaders on career management, career transition and strategic leadership development solutions.  To request a complimentary copy of Five Tips to Transform Your Executive Career  and to receive Who Needs a One Page Career Plan? You Do!   Website:   Email:  Phone:  1.940.367.0837

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